Skip to main content
Book a call

Or call directly: Ralf Neumann, +49 69 480076 56

In elite sport: ARENIQ

Digital done right.

Websites, platforms, apps. Since 2000.The best part starts now.

With AI we work faster and better than ever. And what we build for elite sport, associations and industry, we run for decades.

Clients since

  • Eintracht Frankfurt,2000
  • Hassia Gruppe,2000
  • Deutscher Fußball-Bund,2004
  • ROTHENBERGER,2012
  • BME e.V.,2012

Where we stand

AI is changing our industry from the ground up. We couldn’t be more excited, because we have been through every shift in technology since 2000 and we know what counts: building good products, keeping up with new tech and running platforms for decades.

Good ideas no longer die in the budget meeting.

The ideas that have sat on your list for years are suddenly realistic. With AI, what used to take months now takes weeks.

  • The feature that’s lost out in three budget rounds.

    AI agents write the code. Our team reviews it thoroughly and puts it live safely. What used to take a quarter is often done in a few weeks.
  • The design that stops at the home page.

    We carry your design through every page, down to forms, portals and old templates. AI finally makes that effort affordable. Afterwards every corner of your site looks like it belongs together.
  • The channel nobody has time for.

    With AI we plan and produce content for your social media channels, in your voice and signed off by you. What used to fall off the list for lack of time now runs alongside everything else.
  • The film that was always too expensive.

    We make films from your actual product: for a launch, for social media or as a tour of your platform. With AI they take a few days. With voiceover and music, or as a silent loop.
  • The 2009 system nobody wants to touch.

    We modernise old code piece by piece while your platform keeps running. At the end it’s faster and easy to build on again.
  • The search that never finds what you meant.

    AI understands what people are looking for, not just what they type. That works in archives and catalogues built up over decades, too.
  • The customer who sends their agent instead.

    Soon people won’t only visit your platform themselves. Their AI agents will come by to compare and buy for them. We build the interfaces that let agents work cleanly with your data.

Already live: at ROTHENBERGER, Ruko and Super Ego, AI translates the websites for international markets. At König + Neurath, a language model is built right into the platform.

The technology changes. Our clients stay.

Eintracht Frankfurt and the Hassia Group have been with us since our first year. Together we’ve ridden every wave since the dotcom boom. The biggest one is rolling in now and we can’t wait.

Our clients and how long they have worked with us, on a timeline from 2000 to today. Technology waves: Dotcom 2000, Web 2.0 2004, iPhone 2007, Headless 2013, ChatGPT 2022, Agents 2025.
  1. Eintracht Frankfurtsince 2000
  2. Hassia Gruppesince 2000
  3. Deutscher Fußball-Bundsince 2004
  4. ROTHENBERGERsince 2012
  5. BME e.V.since 2012
  6. GBT Sportssince 2015
  7. König + Neurathsince 2019
  8. Rukosince 2022
  9. Super Egosince 2024
  10. Sievertsince 2024
  11. VfB Stuttgartsince 2025
  12. Tischtennis Bundesligasince 2025

Platforms that last.

We built them and we keep developing them. Most of them we also run ourselves, some for more than twenty years.

A tour through the Eintracht Frankfurt website. At the end, one page fans out into its layers.
Eintracht FrankfurtWebsite, online shop, live ticker and match databasesince 2000
BME e.V.Portal, online shop and eventssince 2012
König + NeurathDesign, website and dealer portalsince 2019

We make the films of our projects ourselves, the same way we make launch films and clips for your channels.

All our work

Not for launch day. For every day after.

With AI we clarify, design and build faster than ever. And then we run your platform for as long as it’s live. For our oldest clients we’ve done that since 2000.

  1. 1

    Clarify.

    Together we work out what matters to your business and what your users really need. With AI there’s a clickable prototype within a few days, and we use it to decide together what’s worth doing.

    Digital strategy, vision, architecture, roadmap

  2. 2

    Design.

    We design interfaces that carry your brand and get your users where they want to go without detours. On every device, and accessible. With AI we test variations faster and take the design consistently through every page.

    Corporate identity, UI, UX, information architecture, design systems, animation, 3D rendering, accessibility

  3. 3

    Build.

    Websites, portals, shops and apps, connected to ERP, CRM, PIM and DAM. AI agents write the code. Our team owns the architecture, security and quality.

    Headless CMS, APIs, AI integration

  4. 4

    Run.

    Hosting, monitoring and SLA, preferably in Germany and Europe. We keep your platform secure and up to date for years, and we extend it whenever you want something new. AI helps us with updates and with tracking down errors.

    Hosting, monitoring, SLA, ongoing development

More about our services

What our clients say

25 years of continuity at this level is exceptional in the day-to-day world of the Bundesliga.

For us, YUM is sparring partner, enabler and quality assurance in one. Since 2000 we have been building sustainable digital solutions together that combine reach, stability and speed, as our ratings and project successes show. 25 years of continuity at this level is exceptional in the day-to-day world of the Bundesliga. For Eintracht Frankfurt, it is a real win.

Jan Martin StrasheimDirector of Communications & Brand, Eintracht FrankfurtClient since 2000. Translated from German

More from our clients

What shall we build next?

Bring your wish list. In the first call we’ll work out what’s worth doing now and what we could show you soon.

Ralf Neumann

Managing Director

+49 69 480076 56rn@yum.de

Book a call

In elite sport we work as ARENIQ. areniq.de